Data-driven UX design to boost conversion on your website or app
It's not "rocket science" you know
Are you suffering from a high bounce rate or abandoned shopping cart (aka users leave your site without interacting or buying)?
These are typical indicators of UX & conversion problems.
Those are the problems that I can resolve for you.
If this is you, I can help
Do you have or sell a product that isn't converting the way it should?
Let me help you with your new or existing online product.
This is what we'll need to do
An initial UX review starts the process...
I'll slip into the role of your most frequent visitor.
Assuming that you know who your visitors are and why they're on your website.
If that is not the case, then that needs to be corrected right away as it's essential to understand the why (aka user motivation), in order to solve your conversion challenge.
Only that way, can we know that our possible solutions will help users solve their problems.
Various testing methods are then utilised to help us identify which solution or correction will yield best results.
Don't waste your money
Accept that any other way of trying to find the right product is a waste of time, effort & money.
It's your call.
My "rocket science" in detail
How long does it take?
It can take from several weeks to a maximum of 3 months* to turn your product into something customers will happily use and gladly pay for.
The question of how long depends on several factors; how agile you & your team are, how complicated your product is and how willing you are to try to improve your market position.
What is required to make it work?
Your willingness to change.
We'll explore and use knowledge about your customers' behaviour to your advantage.
Your in-house disciplines that approve & build the solutions, i.e. product owners, graphic designers and engineers.
Are there any risks?
Whether the cost of hiring myself is a risk depends on how much we can increase your conversion and decrease your bounce rate.
The worst outcome possible is that we learn that your customers don't need your product.
How will we work together?
We will explore possibilities to improve your new or existing online product.
Together we will look at the customer experience (aka UX) on a micro level (a page, a functionality) and on a macro level (a website together with marketing and purchasing, together with customer support and the logistics of delivering the goods).
We'll identify and improve customer touch points.
That way, we can be sure we're building the right thing.
But the real value of my work, as a UX Designer & Consultant, is to ask and then help answer the really important why questions.
Is it over when it's over?
Mostly I leave knowledge and a set of tools behind me when I end a job.
These can be used further by you and your team.
In theory, there's no need for support or follow-up work on my part.
You can call me in to check on progress, if you wish.
* it can take from many weeks to a maximum of 3 months to change your way of working & your mind set, to change your approach to product development to a more user-centered one and for you & your team to learn the techniques & tools necessary
- © 2011-today
- All rights reserved
- Made with TLC in Berlin