MENU

Portfolio

Three detailed case studies

Tourists with the best intentions and holiday perspectives

Get Your Guide
Tourist Industry

Reduction of elements on all screens and a massive reduction of info density
Specific focus on mobile screen users
Clear labelling to increase transparency
Inaccessible filtering utilized by system to create automated lists

Having more patience with patients

Helios Kliniken
eHealth

A web-based "clickbot", because all patients and their relatives have a smartphone
Simple questions providing simple answers
Hi-fidelity mobile prototype validated with patients in a clinic
Creation of decision tree covering most question & answer scenarios

Reworking text-heavy, user-generated content

SAP
Enterprise Software

Improvement of filtering to drill down into huge amounts of content
Daily changing showcase of content at top of search results
Use of colour to differentiate different types of content
A clearer text hierarchy and a consistency in templates

Good design is as little as possible. Less, but better, because it concentrates on the essential aspects.

Prof. Dieter Rams
industrial designer
Braun & Vitoe /// retired

Older jobs, still worth looking at

Shopping cart & checking out with a 6m long steel beam

Klöckner
Steel Industry

Klöckner's check-out is on one page
At the top, there are editable snippets or modules of info, showing who's buying and receiving the goods, delivery date, payment method and, of course, product and prices

Steel industry behemoth finally enters the online world

Klöckner
Steel Industry

Consultants etventure asked me to help them with the B2B shop for their customer, Klöckner, a huge steel manufacturer
To start selling those huge steel beams online

Parallel and really very strange world of SEO

Immobilien Scout 24
Property Portal

The SEO team asked me to look at their layout for their new results list
They were planning some front-end changes
The key metric was the contact rate on the detailed listing page

Reserve an online viewing appointment for a property

Immobilien Scout 24
Property Portal

Applications like Open Table for restaurant reservations and Salon Meister for visits to a hairdresser/massage parlour etc. were the norm (at the time of this job)
Yet it was not possible at that time to book a property viewing appointment online

Turning land into property and the ensuing gold rush

Immobilien Scout 24
Property Portal

The financial crash led to an inflated intererst in property ownership. More and more listings appeared on ImmobilienScout24 for developments
Those projects where developers would buy land and erect several town houses or an apartment block with 30 or so apartments
I was asked if the portal could become more attractive for the many developers who were building all over Germany

iPad app to search for residential property

Immobilien Scout 24
Property Portal

The company wanted a specially conceived iPad app, to be map-based and augmented with local information and POIs
The pieces of the puzzle were a map (maybe even a multi-layered map), a list of results, a detail page for each result and a watch list
It was conceived in one day and the paper prototype was created in 40 minutes

iPhone app for commercial property

Immobilien Scout 24
Property Portal

Immobilien Scout had identified a new target group: the one-man office, the small business man, the person setting up his own business
The type of property search that happens overtly on the high street
The company wished to reach out to those newly found users with an iPhone app for commercial properties

still haven't seen enough? even older jobs

Alex B. - UX Designer & Researcher - Berlin based - Portfolio

Freelancer
Lean UX designer
Information architect
User interface designer
Mentor and Coach to UX designers

© 2011-today
All rights reserved
Made with TLC in Berlin with my very limited coding ability ¯\_(ツ)_/¯