Heads up

It's not UX if you don't talk to the people who use your website or app

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Find out how how your customers think & react, where they stumble and what they're looking for.
UX involves the user so that your business can successfully cater to your customers.
In profitable eCommerce the customer is king.

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Use tools & methods like user interviews and click rates.
And if you're not talking to & working with your customers (aka users), your "next steps" are based on assumptions, which in turn are based on number of clicks.
Yet no amount of clicks can possibly fill in the gaps that are left, if you refuse to engage with your users.
There are no exceptions to this.
None!
Ask me about an easy, fast & cheap way of working with your users to make products that'll be used.
Or look at some of the work in my portfolio that I've made for clients.