Heads up

It's not UX if you don't talk to the people who use your website or app

Find out how how your customers think & react, where they stumble and what they're looking for.
UX involves the user so that your business can successfully cater to your customers.
In profitable eCommerce the customer is king.

The secret to UX is marrying user needs with business goals, resulting in something of value for both sides.

Portrait of myself, Alexander Beck

Use tools & methods like user interviews and click rates.
And if you're not talking to & working with your customers (aka users), your "next steps" are based on assumptions, which in turn are based on number of clicks.
Yet no amount of clicks can possibly fill in the gaps that are left, if you refuse to engage with your users.
There are no exceptions to this.
Ask me about an easy, fast & cheap way of working with your users to make products that'll be used.
Or look at some of the work in my portfolio that I've made for clients.

Link to Alex B.'s profile on linked-in  Link to Alex B.'s profile on xing

Alex B. - UX Designer & Researcher - Berlin based - Heads up

Lean UX & iterative design
Build - measure - learn
Husband to a lovely wife
Dad of two brilliant girls
Fan of two-wheeled transport

  • © 2011-today
  • All rights reserved
  • Made with TLC in Berlin with my very limited coding ability ¯\_(ツ)_/¯