Privacy policy

I don't use your data in any way whatsoever other than to answer your inquiry.
In other words, I just save your eMail address or your phone number if you contact me.
I guarantee that I won't sell or give your data to anybody, ever.
That is my personal commitment to you as a potential client.

Responsible person

Read this, should you need to know who Alex B. is?!
I have neither a VAT ID number (Ust.-ID-Nr.) nor an Economic ID number (Wirtschafts-ID-Nr.) and according to the German law (§ 5 Abs. 1 Nr. 6 TMG), there is no reason whatsoever to publish my tax number (Steuernummer) here.
Read this, should you need to contact Alex B.

Link to Alex B.'s profile on  Link to Alex B.'s profile on

No suing without previous contact

If you think any bit of my website violates any rights of third parties or legal regulations, I insist that you contact me before doing anything else.
Should your complaint be legitimate, which I don't think is possible, I will take action immediately to correct it.
You are free to use a lawyer, albeit at your own expense. Any and all costs incurred by you without prior contact will not only be completely rejected, but I will, where appropriate, take legal action against you for an infringement of this very condition.

Google analytics

Like millions of other website owners, I use Google's Analytics to measure how people in general use my web site.
You will find a "cookie" on your PC from my web site which has been stored by Google's Analytics.
Google uses the "cookie" to measure and record things about visitor behaviour in an anonymous form.
They record things like the website you came from, how long the average visitor spends on a page, which page on my web site is the most visited page and stuff like that.
They then give me an aggregated version.
What I receive is completely anonymous.
I don't know anything about individual visitors.
The tracking information allows me to better understand the kind of people who come to my site and what content they're reading and/or looking for.

If you prefer not to be recorded

I know of 2 ways of doing this:
You can set your browser to refuse cookies.
Or you can install Google's very own plugin into your browser to avoid being recorded by Google Analytics tracking software.

Link to Alex B.'s profile on  Link to Alex B.'s profile on

Alex B. - UX Designer & Researcher - Berlin based - The Small Print

Berlin based
Lean UX designer
Tax payer
Iterative design
Information architect
User interface designer
Hands-On UX
Mentor and Coach to UX designers
Build - measure - learn
Family guy
Husband to a lovely wife
Dad of two brilliant girls
Fan of two-wheeled transport

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