The team at SAP told me that their long established community was loosing members at an alarming rate.
They had some feedback from members, but hadn't implemented any of it.
My task was to validate the feedback, and suggest a fix for the problem.
Challenge
- Target audience were/are tech-savvy "geeks"
- The belief that "geeks" actually enjoy parsing really complicated screens
- Developers had been allowed to design the application for developers
- Sprawling content & UI created a huge cognitive load, even for "geeks"
Analysis
- Organic & uncontrolled growth of interface
- Confusing & unclear UI
- Streams of notifications made it extremely difficult to identify & re-find content
Solution
- Re-organisation of content
- Colours used to identify types of content
- Daily changing showcase of content at top of search results
- Reduction of UI elements and possibilities on screens
- Grouping of thematically related elements
- Different filters grouped together
Role
- UX Designer
- Researcher
- + Interviews
- + Focus Groups
- + Usability Tests
Tools
- Paper & Pen
- Sketch
- InVision
Deliverables
- Customer Flows
- Wireframes
- Layouts
- Prototypes