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New section: containing a picture and a short statement about myself
Alex B. looking slightly smug

Hi, I'm Alex B.

As a seasoned UX designer & researcher, and accessibility consultant, I can help you to improve your digital product or products. My work is rarely opinion-powered, but always data-inspired. This way, you profit from marrying user needs with your business goals, resulting in something of value for both sides.

New section: containing three simplified, but typical, problems for potential customers

Are you having these issues?

Mismatch between business & users

  • Are your business needs & processes jarring with typical user needs?
  • Where do your visitors stumble?

Your visitor bounce rate is too high

  • Do your visitors abandon their shopping cart, or leave your site without interacting with any other pages?

Customer conversions simply too low

  • Can customers complete their tasks?
  • And can they find the content they're interested in?

New section: containing three simplified, but typical, things I do for potential customers

Here's how I can help.

Marry business needs and user needs

  • Talking to both sides identifies business processes and use cases, which defines and formalizes user journeys (and/or make recommendations for improvement to existing journeys) .

Define user needs & their pain points

  • Identify user needs, pain points, along with feedback throughout the project by implementing appropriate research methods (user tests, interviews, etc.).

Design & validate possible solutions

  • Championing a user-centric solution, I'll define the right interaction model, and evaluate its success via usabilty tests.
  • Communicating ideas, concepts & design solutions to various stakeholders, and align with UI Designers and Developers.

New section: containing links to three case studies

Three detailed case studies.

First case study
Piece of Get Your Guide's website.
eCommerce
Get Your Guide - tourism

Tourists with the best intentions and holiday perspectives

  • Reduction of elements on all screens and a massive reduction of info density
  • Specific focus on mobile screen users
  • Clear labelling to increase transparency
  • Inaccessible filtering utilized by system to create automated lists
Second case study
Piece of Helios' website.
eHealth
Helios - health care

Having more patience with in-house patients

  • A web-based "clickbot", because all patients and their relatives have a smartphone
  • Simple questions providing simple answers
  • Hi-fidelity mobile prototype validated with patients in a clinic
  • Creation of decision tree covering most question & answer scenarios
Third case study
Piece of SAP's community website.
Community
SAP - enterprise software

Reworking text-heavy, user-generated content

  • Improvement of filtering to drill down into huge amounts of content
  • Daily changing showcase of content at top of search results
  • Use of colour to differentiate different types of content
  • A clearer text hierarchy and a consistency in templates