If you make digital products, you're most likely interested in increasing conversions.
To do that, you'll need to talk to the people who use your stuff (i.e. your customers).
The important words are "talk to", as oppossed to "tracking".
If you just track your customers, your decisions are based purely on assumptions.
There are no exceptions to this.
I can show you a valuable way of working with your users to make products that'll engage your users while fulfilling your company's business objectives.
Don't know where to click?... start here.
Alex B. - UX Designer & Researcher - Berlin based
Lean UX & iterative design
Build - measure - learn
Husband to a lovely wife
Dad of two brilliant girls
Fan of two-wheeled transport
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