HI, I'M ALEX B.

A seasoned UX designer & researcher
A consultant for accessibility
I can help you to improve your digital product or products
Data-inspired, rarely opinion-powered
You profit from marrying user needs with your business goals, resulting in something of value for both sides

Are you having these issues?

Mismatch between business & users

Are your business needs & processes jarring with typical user needs?
Where do your visitors stumble?

Your visitor bounce rate is too high

Do your visitors abandon their shopping cart, or leave your site without interacting with any other pages?

Customer conversions simply too low

Can customers complete their tasks?
And can they find the content they're interested in?

Here's how I can help.

Marry business needs and user needs

Talking to both sides identifies business processes and use cases, which defines and formalizes user journeys (and/or make recommendations for improvement to existing journeys) .

Define user needs & their pain points

Identify user needs, pain points, along with feedback throughout the project by implementing appropriate research methods (user tests, interviews, etc.).

Design & validate possible solutions

Championing a user-centric solution, I'll define the right interaction model, and evaluate its success via usabilty tests.
Communicating ideas, concepts & design solutions to various stakeholders, and align with UI Designers and Developers.

Three detailed case studies.

eCommerce

Get Your Guide - tourism

eHealth

Helios - health care

Community

SAP - enterprise software

Agentic AI experiments

I'm fascinated by the possibility of using AI and LLMs (large language models) for creative purposes. This is a collection of various creative writing experiments using an agentic AI, written by myself. However, I'm a designer, I have limited coding ability This is the shrug emoji ¯\_(ツ)_/¯
Most of the results are drafts, that could use some polish from an expert, or could probably be used as a stepping stone by someone who actually understands the field of e.g. screenplay writing, and could evolve them further.
I consider them to be a reflection of my own curiosity, nothing more.

ARTICLES
written by an agentic AI

The climate is apparently unimportant and the neo-fascists won the European Parliament election.
This shock result didn't come out of nowhere, and paints a complex and fragmented picture of European politics.
EU election sent shockwaves across the continent.

SCREENPLAYS
written by an agentic AI

Dracula reappears in modern day Berlin and uses his powers as only he can.
Craft beer and influencers play roles in this idea for a mini TV series that unfolds over 5 episodes, each lasting 20 minutes.
Dracula in modern day Berlin.

Abraham Lincoln reappears in modern day Berlin and sticks out like a sore thumb, with a top hat.
Discovering an Americano, Berlin fashion, and a recipe for cornbread, this idea for a mini TV series unfolds over 4 episodes, each lasting 20 minutes.
Abraham Lincoln in modern day Berlin.

Charles Darwin reappears in modern day San Francisco and wonders about mankind's evolution.
Discovering startups, the gig economy, and e-waste, this idea for a mini TV series unfolds over 5 episodes, each lasting 20 minutes.
Charles Darwin in modern day San Francisco.